Hey, I'm Shay. Marketing right-hand gal. Content & Social Media Manager. Business BFF. Global Explorer. Health & Wellness Enthusiast. Foodie. Mum.
I help wellness, lifestyle and parenthood brands grow online with purposeful content, engaged communities, and a lot less overwhelm.
Let’s keep it simple.
Not sure what to share, when to share it, or how to keep up with all the content things? That’s where I come in. From socials and emails to blog posts, product pages and partnerships, I help founders and small teams build a consistent online presence across the platforms that matter. Marketing doesn’t have to feel overwhelming. Just do the right things, well.
Storytelling is my power.
I bring calm to the chaos and help you show up with content that connects. Not as an agency, but as someone who gets it - your brand, your values, your goals.
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A little about me.
I’m a South African living in the UK, with 12 years of marketing experience across global brands, startups, and founder-led businesses. After eight years in Hong Kong, where I co-founded a parenthood-focused consultancy, I now run Shayped.
I know what your customers are feeling, searching, and scrolling through, because I am one. A wellness-obsessed working mum of two, who reads food and skincare labels, practices reformer Pilates, and knows what makes a brand feel truly helpful.
When I’m not deep in strategy or content plans, I’m wrangling two beautiful, snack-loving small humans, saying yes to a cheese board, or testing my glutes in class.
Three words that describe me? Grounded. Organised. Caring.
How can I help build your brand?
TikTok Affiliate & Creator Management
TikTok content strategy aligned to growth + conversions
Weekly content planning (trend-led + brand storytelling)
Creator sourcing & outreach (UGC + affiliate creators)
Affiliate campaign management (TikTok Shop / links)
Brief writing & content direction for creators
Performance tracking (what’s working, what to double down on)
Scaling what converts into repeatable growth
I help brands actually connect on TikTok - not just post. From strategy to creator partnerships and affiliate growth, this is where I drive visibility, traffic and sales.
Instagram Management
For brands who want consistent, high-quality presence on Instagram without having to think about it.
Monthly content strategy & planning
3–5 posts per week (static + reels)
Caption writing (SEO-led, conversion-aware)
IG stories (when required)
Community management (DMs & comments)
Hashtag & trend research
Monthly insights & optimisation
Marketing Sidekick Support
Need someone to just get things done? I step in as your trusted marketing sidekick - strategic, reliable, and part of your team.
Community Management
Connection is everything. I help you build a loyal, engaged community that actually cares about your brand.
Content Creation
Content that doesn’t just fill a feed - it builds trust, educates and converts.
A clear, simple marketing plan
Social media planning & posting
Email content & newsletters
Website updates & copy tweaks
Campaign support & launches
Collaborations & partnerships
Daily DM & comment management
Tone of voice development & consistency
Influencer outreach & relationship management
Brand partnerships & collaborations
UGC sourcing & coordination
Campaign engagement
(giveaways, launches, activations)
Blog writing (SEO-informed, story-led)
Website copy (conversion-focused)
Email & newsletter content
LinkedIn content (founder-led storytelling)
Product descriptions & landing pages
TikTok Creator & Campaign Work
Creator-led strategy designed to drive reach, saves, and real engagement - strategically sourcing, briefing, and managing creators who authentically represent your brand.
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I believe in partnering with the brands I would truly support.
I’ll bring the same energy, care, and strategy to your brand that I would my own, because I don’t just want you to grow short-term. I want to help you build something that lasts.
Want to hand off your content to someone who gets it? Let’s build your brand together.
I’ve helped these brands:
Meet some of my clients.
Why it matters.
“There are two ways you can influence human behaviour:
You can manipulate it or you can inspire it…People don’t buy WHAT you do, they buy WHY you do it.”
- Simon Sinek
I'm a perfect fit if you want to:
Get expert-level input without the agency price tag. Personalised support, flexible packages, and real results.
Work with someone who gets it - a content marketer, health advocate, and mum who knows your audience because she is your audience.
Build visibility and trust through content that’s grounded in strategy and driven by your values.
Connect with your community in a way that’s meaningful, consistent, and aligned with your brand voice.
Grow your business online with content that converts, from social media to email and everything in between.
Kind words that make my day.
Get your marketing in sensational shaype.
Your brand deserves someone that genuinely cares. I will help you show up and share with intention. Get in touch and let’s start strategising.
