Hey, I'm Shay. Marketing right-hand gal. Content Manager. Business BFF. Global Explorer. Health & Wellness Enthusiast. Foodie. Mum.
I help wellness and parenthood brands grow online with purposeful content, engaged communities, and a lot less overwhelm.
Let’s keep it simple.
Not sure what to share, when to share it, or how to keep up with all the content things? That’s where I come in. From socials and emails to blog posts, product pages and partnerships, I help founders and small teams build a consistent online presence across the platforms that matter. Marketing doesn’t have to feel overwhelming. Just do the right things, done well.
Storytelling is my power.
I bring calm to the chaos and help you show up with content that connects. Not as an agency, but as someone who gets it - your brand, your values, your goals. Human connection is always the goal.
A little about me.
I’m a South African living in the UK, after eight years in Hong Kong where I co-founded a global parenthood marketing consultancy. That experience, plus my own messy, magical postpartum journey, shaped what I do today: helping brands create content that connects, supports, and sells.
When I’m not deep in content plans, I’m outside with my kids, at Reformer Pilates or saying yes to a cheese board.
Three words that describe me? Approachable. Organised. Caring.
How can I help build your brand?
Full social media strategy.
7 x posts per week.
Daily Instagram stories.
Community management (DMs & comments)
Caption writing.
Hashtag and trend research.
Video editing.
Monthly insights & strategy report.
Social Media Management
I take the entire process off your hands, from strategy to execution. Here's a breakdown of what I offer, whether you need a little support or the full works.
*I can adjust according to your needs and budget — just let me know what support looks like for you.
A simple, clear marketing plan.
Social media planning & posting.
Email content & newsletters.
Website updates & copy tweaks.
Collaborations & partnerships.
Marketing Sidekick Support
Think of me as your go-to marketing person, without the agency price tag or fluff. Just smart, strategic support that actually gets done.
Need someone to just get it done? This is what I love, stepping in as a trusted marketing sidekick for small to medium brands who need reliable, part-time support. Whether you're a founder juggling a million things or a small team who needs an extra pair of hands, I can help with:
TWO
Community Management
Connection is everything. I help you build a loyal community around your brand through thoughtful campaigns and collaborations.
Influencer outreach and management.
Brand partnerships and collaborations.
Seasonal marketing campaigns and product launches.
UGC sourcing and partnership coordination.
Giveaways, activations and engagement strategies.
THREE
Customer Service Support.
I ensure every customer touchpoint feels on-brand and supportive — from Instagram replies to website FAQs. Includes:
Daily DM and comment responses (aligned with your brand tone)
Customer email inbox management.
Order support and product enquiries.
Website and social FAQ creation.
Tone of voice development for all replies.
FOUR
Content Creation
Beyond social, I create content that strengthens your brand’s online presence across key platforms. Includes:
Blog writing (SEO-informed, story-led).
Website content creation and editing.
LinkedIn post writing (especially for founders & brand storytelling).
Newsletter and email marketing copy.
Press releases and product descriptions.
I believe in partnering with the brands I would truly support.
I’ll bring the same energy, care, and strategy to your brand that I would my own — because I don’t just want you to grow short-term. I want to help you build something that lasts.
Want to hand off your content to someone who gets it? Let’s build your brand together.
Client Wins
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I’ve helped these values-driven brands:
Meet some of my clients
Why it matters.
“There are two ways you can influence human behaviour:
You can manipulate it or you can inspire it…People don’t buy WHAT you do, they buy WHY you do it.”
- Simon Sinek
I'm a perfect fit if you want to:
Get expert-level input without the agency price tag — personalised support, flexible packages, and real results.
Work with someone who gets it — a content marketer, health advocate, and mum who knows your audience because she is your audience.
Build visibility and trust through content that’s grounded in strategy and driven by your values.
Connect with your community in a way that’s meaningful, consistent, and aligned with your brand voice.
Grow your business online with content that converts — from social media to email and everything in between.
Kind words that make my day.
Get your marketing in sensational shaype.
Your brand deserves someone that genuinely cares. I will help you show up, share with intention and surpass your business goals. Get in touch and let’s start strategising.
